Getting Free Traffic With Article Marketing

Article marketing is one of the most popular ways to generate traffic, for both new and experienced internet marketers. It can be done for little or no cost, it doesn’t require any technical skills and it has worked for years, while many other techniques have come and gone. Let’s look at a few tips for getting more out of your article marketing.

First, remember that article marketing has both short-term and long-term benefits for generating traffic.

Sites like Ezinearticles.com can get your articles ranked pretty fast, and this can result in quick traffic to your website as people click on the links in your resource box. This traffic often comes in a bit of a surge, and then slows down once the article settles into a lower position in the search results.

In some cases, your articles can wind up sending direct traffic for months or even years though. Plus, the links pointing back to your site will help your site’s ranking in the search engines, which is the longer-term aspect of article marketing.

If you do a bit of promotion for your articles as well as your own site, you’ll get better results. In other words, build links to your articles on Ezinearticles.com or other article directories. Most internet marketers don’t make this extra effort though – they just submit and move on. If you put in that little bit of extra effort, you’ll be able to outpace your competitors.

These article backlinks can come from several places:

- Blogging networks
- Social bookmarking
- Social media sites like Twitter or Facebook
- Another layer of articles pointing back to the first ones

You don’t need to spend as much time and effort on this second level of backlinking, but it’s definitely worth doing.

Promoting your articles to your own network via your email list, Twitter followers and so on is also going to help improve your results. Because those people are already connected with you to some degree or another, it’s not necessarily going to create new traffic but it will help to increase the number of views your articles get.

This can help propel them into the “most viewed” listings on the article directories, which will in turn generate even more views – and ultimately clicks through to your website.